A sophisticated and innovative partner, we offers a unique combination – proven media relations expertise, pioneering social media ingenuity, world-class strategic and creative capabilities, and a true understanding of what it takes to succeed in the dynamic and diversified commercial environment. We independently and free-thinking in outlook. Our belief is that communication is an integral part of 21st-century brands – not just marketing veneer – and that every client deserves an approach as individual as they are. We have always been proud to be measured on results way beyond media coverage, with campaigns that consistently exceed expectations, and deliver on the bottom line. Our growth has been built around a philosophy of ‘creative commerce’ – making amazing ideas that drive business value for clients.We are full service agency, equipped with all the necessary expertise to best position your brand or product, expose priority launches and openings, protect your reputation and increase your reach with the right consumers. Our ‘creative commerce’ approach, bespoke to each client’s needs, often draws on a wide range of capabilities across the team.
With this truly global perspective, Public Affairs practice has a forward-looking insight into the trends shaping the environment our clients operate in and the strategies used to influence it. There are a number of key political and economic trends, including the rise in the influence of non-state actors, the weakening of public trust in governments and democracy, a rapid advance in technological developments and the increasing threat of global societal issues that are shaping the way companies build long-term stakeholder relations, influence policy and build trust within society.
In other words, a significant transformation of power is in progress that affects policy decision-making. From a communications perspective, this means that the hierarchies of old are being replaced by more trusted peer-to-peer, horizontal networks. A new public opinion animated by citizens and consumers through real-time communication is disrupting intermediation and the traditional levers of power.
Bigsoft PR unites client partnerships with media expertise to create positive change for brand communicators around the world.
We are a full-service, integrated communications marketing provider with years of proven results delivering competitive programming, media relations and branding success that make our clients relevant to their target audiences.
Our global team is dedicated to bravery over mediocrity, which is why we combine business analytics, compelling creative and storytelling excellence for our clients in five distinct service areas: Strategic Planning, Consumer Insights, Brave Ideas, Media Relations and Experiential Marketing.
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